Rob Groves, 46, is a Senior Therapist with Allen Carr's Easyway International and has personally worked with over 3,000 clients during the 4 years he has been with the organisation. A Sociology graduate, Rob studied psychology and hypnotherapy post-grad, and spent many years in Management Development and Training in several European countries and the USA. When he attended an Allen Carr session in August 1999 he left as a happy non-smoker and has remained so ever since! Shortly afterwards, he decided to change careers in order to help Allen cure the world of smoking!

Rob is married to an actress, with two grown up children and five small grandchildren and lives in South West England. He had his first cigarette at 10 years old, buying regularly from the age of 17. Rob smoked between 25-40 a day before quitting. He is now the Managing Director of Easyway Manchester Ltd and Easyway Yorkshire.